December 8, 2025
3 Simple Ways to Pour VITA-V Tonight
Three easy VITA-V serves that go from happy hour to late night without overcomplicating the pour.
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Stories, Serves & Updates.
Follow the journey of VITA-V: events, cocktails, launches, and behind-the-scenes stories from our team and partners.
September 1, 2025
Behind the Scenes: Crafting the VITA-V Brand Experience
From events to cocktail menus, here’s how the VITA-V team builds a consistent experience for bars, retailers, and consumers.
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August 14, 2025
How Bars Use VITA-V to Modernize Classic Cocktails
A look at how VITA-V is being used to refresh classics like the Martini, Vodka Spritz, and Collins without reinventing the wheel.
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July 10, 2025
Designing Low-Effort, High-Impact VITA-V Spritzes
Spritz-style cocktails that look elevated, drink clean, and don’t slow down your service well.
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June 5, 2025
Building a VITA-V Feature Night at Your Bar
A simple blueprint for running a VITA-V feature night that feels premium but easy for staff to execute.
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May 1, 2025
Why VITA-V Works on Modern Cocktail Menus
How VITA-V fits into lean, modern bar programs that need speed, margin, and a clean guest experience.
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