Why VITA-V Works on Modern Cocktail Menus

Today’s cocktail menus are shorter, more focused, and built around spirits that do more than just sit in the glass. VITA-V was designed with that reality in mind.

Lean, Versatile Base Spirit

VITA-V gives you a clean vodka foundation with a vitamin-infused profile that works in spritzes, highballs, and classic builds. It's neutral enough to play well with fresh ingredients, but modern enough to stand out on a menu line.

Easy to Explain to Guests

Instead of a long origin story, staff can lead with simple language: premium vodka, clean finish, vitamin-infused. Guests understand it quickly, which keeps service moving and recommendations simple.

Great for Daytime and Nighttime

From brunch spritzes to late-night vodka sodas, VITA-V is flexible enough to support a full daypart strategy. Add it to your menu where you want a lighter, fresher feeling serve without sacrificing quality.