Elevate Your Spirit & Drink Your Essentials
A premium hand-crafted vodka born from
pure adventure.
VITA-V didn’t start in a boardroom—it started on the road. A charity ride across the United States, from the Pacific to the Atlantic, tested how far a small group of friends could push their minds, bodies, and spirits.
Eight weeks of long days in the saddle, roughly eighty miles at a time. Hydration, nutrition, and recovery became non-negotiable. Evenings still ended with a well-earned toast, but the early mornings kept reminding us how rough traditional spirits can be on an active lifestyle.
Somewhere between the miles, the RV, and the sunset happy hours, a simple question formed: “Why can’t our vodka match the way we live?” That question became the blueprint for VITA-V—vodka that respects both the night out and the morning after.
Today, every bottle of VITA-V carries that origin story—a reminder that great spirits can be both elevated and intentional.
The Ride That Started It All
- Route
- San Diego, CA → St. Augustine, FL
- Distance
- 2,376 miles
- Duration
- 8 weeks
- Daily Pace
- ~80 miles per day
The mission: raise funds to buy bikes and get kids back outside—off screens, back on two wheels, and into simple, healthy fun.
Our Promise
VITA-V is crafted so your celebration doesn’t ask you to compromise the way you feel tomorrow.
Our Story
From a cross-country challenge to a new kind of vodka.
Long days on the road demanded discipline: clean food, clean hydration, and just enough celebration to keep morale high. The cycling crew quickly learned that the usual drinks didn’t line up with the way they were living. Recovery felt slower, mornings felt heavier, and performance started to pay the price.
One night, parked up next to the RV, the conversation turned from miles and headwinds to a better way to raise a glass. What if a vodka could reflect the same focus on intention, ingredients, and balance as an active lifestyle?
That idea became VITA-V: a carefully crafted vodka, made from pristine Florida spring water, distilled for purity and infused with essentials and natural flavors. It’s built for people who chase sunrise rides, late-night studio sessions, or long days behind the bar and still want to feel good about tomorrow.
Today, every bottle of VITA-V carries that origin story—a reminder that great spirits can be both elevated and intentional.
Crafted With Purpose
- Made with Florida’s natural spring water
- Multiple distillations for a clean, smooth finish
- Enhanced with essentials and natural flavors
- Designed for active, modern lifestyles
Why “VITA-V”?
“VITA” nods to vitality and life. The “V” is for vodka—but also for victory, velocity, and the feeling at the end of a long day when you know you’ve given it everything and still want to celebrate.
Founder’s Perspective
“The most rewarding part is seeing something that started as a wild idea on the side of the highway turn into a bottle in someone’s hand—shared with friends, family, and the communities we care about.”
Kevin J. Gherardi
CEO, VITA VODKA, LLC