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August 14, 2025

How Bars Use VITA-V to Modernize Classic Cocktails

How Bars Use VITA-V to Modernize Classic Cocktails

Bars across South Florida are adopting VITA-V as their go-to vodka for reimagined classics. The goal isn’t to reinvent heritage cocktails—it’s to refresh their feel and make them lighter, cleaner, and more sessionable.

The Modern Martini

Bartenders are lowering dilution and using VITA-V to add a softer, smoother body. The result is a Martini that stays crisp without overwhelming the palate.

Lighter Collins Variations

The Collins format is timeless, and VITA-V's natural finish integrates seamlessly with citrus and soda. Add fresh lemon, simple syrup, and a tall pour of soda for an effortless uplift.

Spritz-Forward Thinking

Bars are turning to vodka spritzes as all-day sellers. VITA-V blends with bitters, citrus, and bubbles to deliver a low-effort, high-margin hit for any menu.